SAP are new main sponsors – Extension of a long-standing partnership

“We have been alongside TSG as a technology partner throughout their impressive development from the lower leagues to the pinnacle of German football. We're delighted to be able to continue building this partnership,” said Michael Kleinemeier, regional president MEE (Middle & Eastern Europe), SAP.

Kleinemeier: “Alongside the current solutions provided by SAP, we will be giving the players and fans a new perspective: We will develop a mobile app that will allow the fans to feel even closer to TSG and we will be giving the players a chance to improve their performance by assessing training using our SAP HANA technology.”

New TSG kit available soon

Jochen A. Rotthaus, head of sales and marketing at TSG: “We are making a huge step in the marketing of the club by presenting SAP as our new main and kit sponsor.”

“The direction and philosophy of this global player with regional roots,” continued Rotthaus, “fits perfectly with TSG's values. SAP are a long-standing partner for us, whose software we have used in our organisation for several years. We are pleased and proud to raise our partnership to this level.”

Along with their presence on the kit and LED advertising boards in the WIRSOL Rhein-Neckar-Arena, SAP will also receive a marketing packet that includes big-screen, print and online advertising, as well as a hospitality package. The new Puma Hoffenheim kit collection for the 2013/14 season will be presented at a press conference on Monday and will be available to buy soon.