BUSINESS
08/14/2024

Demka GmbH becomes new Business Team Partner

Bundesliga football club TSG Hoffenheim and Demka GmbH have agreed to enter into a multi-year partnership. The Mannheim-based producer of Turkish culinary specialties has become TSG's new Business Team Partner on a contract that runs until 30 June 2027.

Demka GmbH and TSG Hoffenheim are embarking upon a three-year partnership. The company will advertise its "Yörem", "Özyörem" and "Chorikos" products with the Bundesliga club. Demka will receive an advertising presence on the LED boards and two of the so-called CamCarpets, among other things. In addition, the Mannheim-based company will provide various promotions such as product tastings at the PreZero Arena's Business Club.

"We're delighted to have this partnership with a company from our region," said Denni Strich, the Managing Director of TSG Hoffenheim, adding: "We at TSG and Demka GmbH want to develop together. I am firmly convinced we will succeed."

"It is a special joy for us to work with a strong regional partner and we look forward to achieving great things together with Hoffenheim," commented Abdullah Demirdas, who is the Head of Marketing at Demka GmbH.

Based in Mannheim, Demka GmbH was founded in 2003 and produces numerous southern specialties. Over the past two decades, Demka has established itself as one of Germany's most popular brands in the ethnic food market. Demka now offers more than 500 different products and employs approximately 200 people.

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