TSG and Unzer continue partnership

Pascal Beij, Chief Commercial Officer at Unzer, emphasises the special quality of the collaboration: "Our partnership with TSG Hoffenheim is a true example of cooperation at eye level. TSG's innovative spirit and the courage to utilise future-proof solutions for the fan experience have enriched us enormously in the development of new processes and solutions on both sides.We have already achieved a lot together and look forward to implementing further innovative projects in the near future and making the Fanexperience even better." 

Max Steiger, Chief Compliance Officer at Unzer, emphasises the social significance of the cooperation: ‘We believe that companies should take responsibility - for their region and for socially important issues. In TSG Hoffenheim, we have a partner that shares these values and uses its platform to focus on sustainability and social commitment. That's what makes this partnership so special." 

The digital transformation of the PreZero Arena remains a central component of the collaboration. With the payment terminals provided by Unzer, fans can make cashless and convenient payments, whether by credit card, debit card, smartwatch or wallet. The aim is to minimise waiting times and create a modern and seamless stadium experience.

The partners also want to invest more in new projects to optimise the stadium and fan experience. These methods will be developed and implemented in close consultation with the new TSG management. Particular focus will be placed on sustainability, digitalisation and the promotion of women's football.

Tim Jost, Managing Director of Marketing & Sales at TSG Hoffenheim, explains: "The continuation and expansion of our partnership with Unzer are important steps for us to take the stadium experience for our fans to the next level. Unzer not only contributes technological expertise, but also regional ties. We are looking forward to developing further innovative and sustainable solutions together on the basis of this proximity, with which we want to inspire TSG fans in the PreZero Arena."

With their long-term focus until 2026, TSG Hoffenheim and Unzer are setting an example for innovation, regional roots and responsibility - both in the digital and social sectors.