Unity in motion: TSG Hoffenheim with 'Africa Matchday' against Bochum

Africa in focus: at their Bundesliga home match against VfL Bochum on Saturday 2 April, TSG Hoffenheim will be wearing a specially designed jersey. The jerseys will feature the logo of TSG's own sustainable clothing brand "umoja". This logo swap is being made possible thanks to TSG's main sponsor SAP, who are waiving their trademark for the match against Bochum in favour of "umoja".

This home shirt was designed by TSG supplier Joma. "umoja" is Swahili and stands for "unity". 20% of the proceeds from the sale of the shirts, as well as those generated by an auction of the "match worn" shirts, will go to partner "Viva con Agua" for the "Football4Wash" project in Uganda, where "umoja" is produced.

For years, TSG Hoffenheim has focused its international activities on Africa, supporting sustainable development on the continent on a number of different fronts.

Africa is directly affected by the war in Ukraine: last year, Africa was supplied with wheat, corn, cooking oil and other staple foods worth about 6 billion euros from Ukraine and Russia. The UN fears that supplies will be partially or completely cut off and anticipates a severe global food crisis. This is compounded by the current drought, crop failures and the effects of climate change.

Starting on Monday, TSG Hoffenheim will present the different projects that make up its engagement in Africa: for example, the cooperation with the German Federal Ministry for Economic Cooperation and Development, the partnership with the current Ghanaian champions, the Accra Hearts of Oak or also "umoja". "We cooperate in many ways with partners on the ground. We want to present this in all its facets in the days leading up to the matchday against Bochum. Especially in these times of crisis, it is important to show that we can all contribute to a better community," says Denni Strich, Managing Director of TSG Hoffenheim.