Fanshop
GENERAL NEWS
08/14/2024
Third shirt breaks records
Unveiled on Friday, worn for the first time on Saturday and now already the best-selling third shirt since the start of our cooperation with JOMA: the green number has gone down particularly well with TSG Hoffenheim fans.
On Friday, the new away shirt was unveiled under the slogan ‘Rooted in the Kraichgau’. The response was tremendous. When the TSG women played against Barcelona and the men faced off against Fulham the following day, the shirt could already be seen in numbers in the stands of the PreZero Arena. There was a huge crowd in front of the Fan Shop, which even led to a temporary halt in admissions. Due to the high demand and long queues, the Fan Shop opening hours were extended to be able to serve all the fans following the final whistle in the men's match. Since the start of our collaboration with JOMA in 2019, no away shirt has been sold more often.
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